Political season is well upon us in the United States (for my International readers, both of you, you might find this interesting as well) and one of the tried-and-true keys to developing a message in a political/issues campaign quickly is to use a message matrix. A message matrix lets you set up a grid and…Read more Using the Message Matrix in Communications – An Overview
(We're taking a break from our usual lovable business advice column to bring you the following message) Public Relations has a PR problem. I know, a lot of people have heard that very lead over the years. But we really have a problem, and it's getting worse, not better. In the past few years we've…Read more Where Does PR Go From Here?
Recently, and to much early acclaim, Apple released the newest edition of their professional video editing market standard Final Cut Pro editing suite, Final Cut Pro X. A long needed update to the Final Cut product line, it was eagerly anticipated by video editors for what it might provide for the next generation of projects.…Read more Final Cut Pro X – Is This Finally Adobe’s Moment?
We're taking a quick break from our usual social media and communications strategy posts to look at an amazingly cool use of technology. Today I stumbled across Endangered Languages – an effort by the folks at Google to help preserve the over 3,000 languages around the world that are on the verge of going extinct,…Read more Using Technology to Save Global Languages
An interesting question to ask, but it's something that I've been pondering for a while. Ev Bogue brought this back to the front of my mind recently with his Google+ post stating his belief that we are in a post-blogging era. I thought about it - I haven't posted on here in a few months,…Read more Is this a Post-Blog Era?
As ever in social media, there is an ongoing argument - this one about the importance, or non-importance, of Search Engine Optimization (SEO) in your social media efforts. Those on the "pro" side stating that without SEO you will never receive traffic to your Web site, and those on the "con" side countering that SEO…Read more SEO is a “Window,” not a Destination
It's easy to be lured into playing the numbers game in social media, or any kind of communications activity – basing your success on how many Facebook fans you have or how many people follow you on Twitter. These numbers tend to be arbitrary. Many times an organization will see a level of success with…Read more Playing the Numbers Game