Community relations needs to be a large part of any overall communication campaign, whether you're working in politics, corporate PR, nonprofit or association communications. If you're going to be serious about community relations, you have to be involved in your community (online or offline) long before you actually need them. You're working to build up…Read more Making Your Community Relations Play
Just stumbled across this on YouTube. It was one of my favorite ad campaigns back in the mid-90s. It's from AT&T and it looks at what "You Will" be able to do for business, pleasure and the merging of the two in the future. It appealed to the cyberpunk in me, looking at how business…Read more Telling the Future, Back in “The Day”
(Or, “Darwin’s Bulldog 2.0”) Recently I’ve been talking with my friends about an idea that business guru Guy Kawasaki has been at the forefront of for many years, the idea of “product evangelism” or utilizing your biggest supporters to positively promote a product or organization (i.e. Apple’s iCabal). Following up on this thought, you should…Read more Organizational Evangelism
If you are interested in social media, and learning how to get started or engage more in this burgeoning online media-sphere, then you have probably run across quite a few stories/blogpieces/ads pimping how “You Can Get 10,000 Twitter Followers in 30 Days!” or “You Too Can Become a Facebook Gawd!!1!!” and other such nonsense. To…Read more From the Archives – “Bigger Boobs Through Social Media?”
Are We Focusing Too Much on Blogger Relations? from Benson on Vimeo. Social media is more about social interaction and being online as another means of message distribution than it is about “blogger relations.” The more I think about this, the more I am convinced that we in public relations should not be focused as…Read more From the Archives – Another Take on “Blogger Relations”
(Originally written March 10, 2010 - crossposted at PR Open Mic) Why aren't Public Relations firms more effectively using new media tools to create their own "news stations," reporting on what their clients are doing? As long as those firms fulfill government requirements for disclosure regarding clients/freebies/etc., it makes sense to create content to their…Read more From the Archives – PR Firms as “News Stations?”
Ok, this is a quick note to remember that social media should be primarily about the content you create and how it helps your organization to develop an audience. That’s one of the first questions you need to ask when you’re coming up with your social media strategy, where am I? Who in the hell…Read more From the Archives – How do you nurture your audience?