Photography, Technology

Samsung. Imagelogging: Reimagined.

(Note: All images shot with Samsung Galaxy Note 8)

 

 

Recently, Samsung announced its newest flagship phone, the Samsung Galaxy s9 and s9+. For all of its laurels, people might be surprised to find out there is a phone function on the device. The s9 has been well-received by reviewers, especially for its latest camera upgrades. And if you look at Samsung’s S9 advertising campaign, the focus is on these upgrades. Which is great because people are using smartphone cameras at an ever increasing rate.

It also raises a question about Samsung reviving a previous digital marketing campaign. Let’s take the wayback machine back a few years, when Samsung was still making high-end cameras.

(What?? Samsung made high-end cameras?)

Yes they did, and from all reports they were solid contenders with other high-end mirrorless cameras, and other DSLRs from Canon, Nikon, and Pentax. But, alas, the market didn’t pick up on that until it was too late.

However, it looks like Samsung applied some of that camera research to their recent smartphone releases. Looking at reviews from the previous few Samsung phones, the tech world was blowing up with praise for them… (see what I did there, Samsung Note 7)

Before I go on, I’d like to point out that I switched to a Galaxy Note 8 from an iPhone 6s+ back in November, and by January I had decided to use it as my primary content creation tool for a while, putting aside my Fuji and Sony cameras. Continue reading

Technology

Using Technology to Save Global Languages

We’re taking a quick break from our usual social media and communications strategy posts to look at an amazingly cool use of technology.

Today I stumbled across Endangered Languages – an effort by the folks at Google to help preserve the over 3,000 languages around the world that are on the verge of going extinct, threatened with extinction, or at risk or becoming extinct. According to Google, 50% of the languages that are in use today are expected to vanish off the face of the Earth by 2100 – silent forever, echoing in the past. And these languages aren’t just located where people might expect them to be, in small third world nations (though this is just as true there), but throughout the United States and Europe as well.

Check out Google’s video about the importance of a project like this, and then check out Endangered Languages for more info.

public relations, Technology

A Quick CES Note

A quick note to PR pros and publicists out there. If you work with a very high profile client, and your client is announcing a new product at a trade show – don’t schedule the hour-long autograph session before the event announcement, unless you want a lot of pissed-off reporters at the end of the event.  I was at CES for a couple of days this week, and a friend and co-worker of mine got stuck in the cluster around a Justin Bieber “technology” announcement, and all I can say is the Biebs’ PR team really needs to learn some actual PR and basic event planing principles.

apple, media, Technology

Apple, Heal Thyself

Well it has been quite the week for corporations in my little part of the online sphere.  Earlier this week my good friend Will has his car towed by an Albuquerque towing company of meth addicts because he accidentally parked on the wrong side of a McDonalds and “McDonalds Parking Enforcement” officers had his car towed away.  Parking enforcement officers… yeah really.

(BTW, this is the same lot I’ve parked in many times to eat at a different restaurant – come tow me, bitches.)

But more importantly, this has been one of the weeks where Apple has crossed over the line of corporate paranoia and let their cyberpunkish “Corporate Overlord” mentality show through.  And from a PR standpoint Apple’s not looking too great.

Jesus Buddha Christ, Apple. Really? Let’s break this down:

  • A tech blog gets a hold of your super secret next generation iPhone that was lost at a bar,
  • And then returns it to you after reviewing it
  • (Which happened after you denied the prototype’s existence),
  • Then you send your super secret “Apple Force” to the journalist’s house demanding to look around
  • (Which he says “hell no” to.  Makes sense.)
  • And then you have the reporter’s house busted into by the cops and multiple computers, et al “taken for examination.”

Let’s see, did I miss anything?  Nope, didn’t think so. I’m just surprised that Apple didn’t hire a private group of mercenaries to bust this poor guy’s door down.

Wow Apple, you have really opened yourself up to ridicule at the least, and a potential lawsuit on the more serious end.  (and if the EFF and other technology or media non-profits don’t sign on to object to this kind of treatment of a journalist, then y’all just need to pass your 501c3 cards forward because y’all are dismissed.)

But in true Apple form, Steve Jobs has penned a letter about… Apple’s problem with Adobe’s Flash??  It’s like Steve-O really thinks that by ignoring the problem, or dictating the terms of engagement, he can control all of the coverage he gets.  And right on cue, noted tech journalist (and Steve Jobs apologist) Walt Mossberg will pen a column decrying Flash (and asking why the hell Team “Apple Force” didn’t tase the entire Gizmodo staff over and over).

So this is a PR and tech blog.  What advice would I give Apple if they asked?

Well, this being Apple, they never would because in their minds “The Jobs” can’t do anything wrong.  That said, I’d tell them to cut this crap out.

  • Drop any charges,
  • Get the police to turn over all equipment taken from Jason Chen’s house,
  • Replace any broken or damaged equipment on Apple’s dime,
  • Pray that Apple doesn’t get sued,
  • And one more thing, stop acting like jerks.

I guess Steve-O really hasn’t learned anything about tact (or new media) from the Think Secret lawsuit. Jon Stewart is right, chill the hell out Apple.

(And before Apple Evangelists start typing a response about how I’m some Apple hater, this post, much like this video in years past, was completely created on a Mac.)

Snoochie Boochies.

social media, Technology

Praising, and not Burying, Foursquare

This isn’t a post designed to slavishly worship at the altar of Foursquare – the app that allows you to broadcast your location to everyone following you on Twitter, Facebook, and… oh yeah, your Foursquare account. And the jokes about telling people when they can break into your empty home have already been made, so I won’t make them here.

(And I’m sure this post has been written many times before by other smarter people than I, but bear with me, please. )

In fact, and this may surprise you (and to bastardize Shakespeare’s Julius Caesar), “I have come here today to praise Foursquare, not to bury it.” Foursquare could be one of the great saviors for many small businesses that always appear to be under threat.

By keeping an eye on who checks in at a business via Foursquare, savvy businesses are already able to offer special discounts, or menu items (in the case of a restaurant), etc. to people following their business.  But what about those people who are walking by a business?  Since most of these smartphones are (or will be) equipped with GPS (how else can you run Google Maps and Directions?) it should only be a short jump until these phones can signal that they are in the proximity of your business. Then you do the same thing, offer discounts, freebies, etc to swing by.

How will the person behind the counter know if the discount is legit? You might be able to send a picture of a QR Code or Bar Code for the specific item in question, in order to try and minimize people gaming the systems with bogus tweets/etc. At the end of the day though, let them work the system a little bit, the end result will still be sales.

The most important aspect to this will be creating a system where people can opt-in, instead of pushing your message to any phone capable of receiving a text message. Because at that point your message becomes nothing more than spam and will drive people away.

Monitoring Foursquare for check-ins, and Twitter for tweets, and responding appropriately will help you to attract more customers, and to handle customer service issues. Look no further than ComcastBonnie (@comcastbonnie on Twitter) for an example of those tech savvy peeps doing it right.

media, public relations, Technology

It’s called “You”Tube for a reason

I was thinking about this post while giving a presentation in class this evening. We had an open ended assignment where each person presented on a topic related to the mass media. Being interested in online communications, I focused on Web communications by mass media outlets. That got me thinking about bloggers (which I wrapped up the presentation with) and how people in my profession should look at content creation vs. pitching to bloggers.

A lot of PR peeps are looking at how to pitch bloggers and other A-list social media mavens instead of working towards creating their own content.This is fine, but it’s as if the mindset of PR people around the globe continues to be:

“I’m in PR. I’m used to pitching people, sending stuff out. I must pitch the “media.” I’m not going to create my own content. I don’t shoot video, and sound like I gargled with rusty razor blades.”

Trust me I know where you’re coming from. I don’t have that creamy radio voice either and am more “Body by Buddha” than “Body by Jake.” Ya know what, that doesn’t matter. It’s all about authenticity. It’s about your company becoming the media outlet, instead of waiting for reporting from the media which may never come. It’s about PR person as civic journalist (or corporate journalist) than traditional “pitch man.”

(This also matters to you and your personal brand. You are your own Hollywood director. But wunder-dude Chris Brogan has a lot of great articles on this. I may give my own humble take later (but read Chris first))

Your company should become part of the conversation, not just treat bloggers/podcasters/et al as one more media outlet to just pitch to. Remember, it’s called “YOU”Tube for a reason. Use it to create your online brand, then your company will piggyback on the “you” brand (if you identify yourself as working for that company).  Then other bloggers might get interested in your product/organization.

And your first efforts don’t have to be Hollywood-esque. Just get some practice time in with your camera and some software. Here’s a little footage of me practicing around with my Flip Video Camera and the Sony Imagination Studio software. There’s also more relevant footage (PR wise) that I shot for work located here.

apple, Technology

Good on Ya, Apple, Inc.

Just to reinforce my love of technology, and that i’m not averse to Apple, Inc. I bumped into this story while on Twitter.  A high school kid had emailed Steve Jobs (and just how in the heck did he get THAT email address, I’ve gotta ask) and asked if he could get the college educational discount for the latest copy of Final Cut Studio.  MInd you, not a free copy, just for the $600 or so discount (still willing to pay $700 for it).

Well, this email got forwarded to Richard Townhill, the director of Pro Video Product Marketing for Apple, who emailed the kid back and asked for his address to send him a free copy of the software.  How cool is that!  Apple, Inc gave this kid an early Christmas, and created another evangelist to boot. Not too bad!

HT: aGEEKspot