“My philosophy has always been that I believe that art is not an elitist gift for a few select people. Art is for everyone.” — Richard Attenborough Recently, Juxtapoz featured a video by Stefan Sagmeister in which he proudly proclaimed, “No fuckhead, you are not a storyteller” to, well essentially anyone who isn’t a novel writer or…Read more Yes, Stefan, They ARE Storytellers
(With a huge tip of the hat to Geoff Livingston's kick ass post from about a month ago looking at the same topic, it was a huge inspiration for me to finally finish and hit publish on this post. I don't want to take anything away from Geoff, you should read his post first then come…Read more When “The Best Camera” You Have Needs to be Better
If you are interested in social media, and learning how to get started or engage more in this burgeoning online media-sphere, then you have probably run across quite a few stories/blogpieces/ads pimping how “You Can Get 10,000 Twitter Followers in 30 Days!” or “You Too Can Become a Facebook Gawd!!1!!” and other such nonsense. To…Read more From the Archives – “Bigger Boobs Through Social Media?”
Are We Focusing Too Much on Blogger Relations? from Benson on Vimeo. Social media is more about social interaction and being online as another means of message distribution than it is about “blogger relations.” The more I think about this, the more I am convinced that we in public relations should not be focused as…Read more From the Archives – Another Take on “Blogger Relations”
(Originally written March 10, 2010 - crossposted at PR Open Mic) Why aren't Public Relations firms more effectively using new media tools to create their own "news stations," reporting on what their clients are doing? As long as those firms fulfill government requirements for disclosure regarding clients/freebies/etc., it makes sense to create content to their…Read more From the Archives – PR Firms as “News Stations?”
Ok, this is a quick note to remember that social media should be primarily about the content you create and how it helps your organization to develop an audience. That’s one of the first questions you need to ask when you’re coming up with your social media strategy, where am I? Who in the hell…Read more From the Archives – How do you nurture your audience?
An interesting question to ask, but it's something that I've been pondering for a while. Ev Bogue brought this back to the front of my mind recently with his Google+ post stating his belief that we are in a post-blogging era. I thought about it - I haven't posted on here in a few months,…Read more Is this a Post-Blog Era?