SEO is a “Window,” not a Destination

As ever in social media, there is an ongoing argument – this one about the importance, or non-importance, of Search Engine Optimization (SEO) in your social media efforts.  Those on the “pro” side stating that without SEO you will never receive traffic to your Web site, and those on the “con” side countering that SEO does not allow you to be truly engaging in your communications and that it’s just “gaming Google” and selling products like ScribeSEO. I tend to look for a middle ground.  SEO can play a part in your social media planning, but without additional communications streams, be it blog posts or other engaging modes, SEO is worthless.  Gearing every post with special SEO rules and ignoring the fact that your readers are mostly regular people who are checking your site out. And SEO does help when you are working in tags, such as YouTube, or even tagging blog posts.

My take on this is simple, yet as complex as you wish to make it.

SEO gives your reader a glimpse through the window of your house.

Reader engagement (including social networking engagement) invitingly opens the door for them,

Compelling and storytelling content keeps them returning for more.

All need to be in balance, all need to be approached in different ways – depending on your needs. Providing your social media communications a level of harmony that people find irresistible.

Author: Benson Hendrix

Benson Hendrix, APR has been called everything from a “social media zen warrior” to the ” ‘Rowdy’ Roddy Piper of Public Relations,” and from a “behind the scenes powerbroker,” to “the loudmouth PR love child of Henry Rollins and Anthony Bourdain,” but doesn’t really believe any of it (except maybe the “Rowdy” Roddy Piper part). Hendrix is the Social Media Manager for the University of New Mexico and loves helping organizations and people tell the stories that are important to them. He is also an adjunct social media instructor at the University of New Mexico, and the Social Media Strategist for TEDxABQ. In the few minutes a week he calls "spare time," he relaxes with his wife and chases his dream to be a better photographer.

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