“My philosophy has always been that I believe that art is not an elitist gift for a few select people. Art is for everyone.” — Richard Attenborough Recently, Juxtapoz featured a video by Stefan Sagmeister in which he proudly proclaimed, “No fuckhead, you are not a storyteller” to, well essentially anyone who isn’t a novel writer or…Read more Yes, Stefan, They ARE Storytellers
Ok, this is a quick note to remember that social media should be primarily about the content you create and how it helps your organization to develop an audience. That’s one of the first questions you need to ask when you’re coming up with your social media strategy, where am I? Who in the hell…Read more From the Archives – How do you nurture your audience?
As ever in social media, there is an ongoing argument - this one about the importance, or non-importance, of Search Engine Optimization (SEO) in your social media efforts. Those on the "pro" side stating that without SEO you will never receive traffic to your Web site, and those on the "con" side countering that SEO…Read more SEO is a “Window,” not a Destination
Walt Disney World and Disneyland parks are often called “The Happiest Places on Earth,” however if you ask many of Disney’s detractors they’d say that Disney’s marketing just tells a good story. Regardless of how you view Disney (I personally am a huge fan), you should grab your Moleskein or netbook and take a trip…Read more "Disney-fying" Your Story
Earlier this month, my wife and I spent a relaxing week on honeymoon at Disney World in Orlando, Florida. One of the first things we noticed walking around the Magic Kingdom was the variety of languages floating through the air. Swedish, German, Spanish, Chinese – all bouncing around at the same time. (Not to mention…Read more What’s Your Common Thread?