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When “Rallying Your Support” Goes So, So Wrong

"I love it when a plan comes together." - John "Hannibal" Smith (George Peppard), The A-Team "I love it more when it falls apart." - Yours Truly. The poor Washington NFL Team. Yesterday, someone at the Washington NFL team’s public relations office apparently decided that rallying the team’s fans against Senator Harry Reid and the…Read more When “Rallying Your Support” Goes So, So Wrong

The Black Hole at the Center of the Universe (public domain photo courtesy of the Smithsonian)

Filling the “Perception Hole”

The “Perception Hole” or “Perception Gap” occurs when your organization begins developing a negative reputation about an issue and refusing to take the time to respond to the incoming attacks. This is a situation that many organizations, large and small, will have to deal with in the future if they haven't already. Especially in an…Read more Filling the “Perception Hole”


Making Your Community Relations Play

Community relations needs to be a large part of any overall communication campaign, whether you're working in politics, corporate PR, nonprofit or association communications. If you're going to be serious about community relations, you have to be involved in your community (online or offline) long before you actually need them. You're working to build up…Read more Making Your Community Relations Play


Organizational Evangelism

(Or, “Darwin’s Bulldog 2.0”) Recently I’ve been talking with my friends about an idea that business guru Guy Kawasaki has been at the forefront of for many years, the idea of “product evangelism” or utilizing your biggest supporters to positively promote a product or organization (i.e. Apple’s iCabal). Following up on this thought, you should…Read more Organizational Evangelism

From the Archives – Another Take on “Blogger Relations”

Are We Focusing Too Much on Blogger Relations? from Benson on Vimeo. Social media is more about social interaction and being online as another means of message distribution than it is about “blogger relations.” The more I think about this, the more I am convinced that we in public relations should not be focused as…Read more From the Archives – Another Take on “Blogger Relations”

A basic message matrix

Using the Message Matrix in Communications – An Overview

Political season is well upon us in the United States (for my International readers, both of you, you might find this interesting as well) and one of the tried-and-true keys to developing a message in a political/issues campaign quickly is to use a message matrix. A message matrix lets you set up a grid and…Read more Using the Message Matrix in Communications – An Overview