"I love it when a plan comes together." - John "Hannibal" Smith (George Peppard), The A-Team "I love it more when it falls apart." - Yours Truly. The poor Washington NFL Team. Yesterday, someone at the Washington NFL team’s public relations office apparently decided that rallying the team’s fans against Senator Harry Reid and the…Read more When “Rallying Your Support” Goes So, So Wrong
The “Perception Hole” or “Perception Gap” occurs when your organization begins developing a negative reputation about an issue and refusing to take the time to respond to the incoming attacks. This is a situation that many organizations, large and small, will have to deal with in the future if they haven't already. Especially in an…Read more Filling the “Perception Hole”
Community relations needs to be a large part of any overall communication campaign, whether you're working in politics, corporate PR, nonprofit or association communications. If you're going to be serious about community relations, you have to be involved in your community (online or offline) long before you actually need them. You're working to build up…Read more Making Your Community Relations Play
(Or, “Darwin’s Bulldog 2.0”) Recently I’ve been talking with my friends about an idea that business guru Guy Kawasaki has been at the forefront of for many years, the idea of “product evangelism” or utilizing your biggest supporters to positively promote a product or organization (i.e. Apple’s iCabal). Following up on this thought, you should…Read more Organizational Evangelism
Are We Focusing Too Much on Blogger Relations? from Benson on Vimeo. Social media is more about social interaction and being online as another means of message distribution than it is about “blogger relations.” The more I think about this, the more I am convinced that we in public relations should not be focused as…Read more From the Archives – Another Take on “Blogger Relations”
(We're taking a break from our usual lovable business advice column to bring you the following message) Public Relations has a PR problem. I know, a lot of people have heard that very lead over the years. But we really have a problem, and it's getting worse, not better. In the past few years we've…Read more Where Does PR Go From Here?