A Quick CES Note

A quick note to PR pros and publicists out there. If you work with a very high profile client, and your client is announcing a new product at a trade show – don’t schedule the hour-long autograph session before the event announcement, unless you want a lot of pissed-off reporters at the end of the event.  I was at CES for a couple of days this week, and a friend and co-worker of mine got stuck in the cluster around a Justin Bieber “technology” announcement, and all I can say is the Biebs’ PR team really needs to learn some actual PR and basic event planing principles.

Author: Benson Hendrix

Benson Hendrix, APR has been called everything from a “social media zen warrior” to the ” ‘Rowdy’ Roddy Piper of Public Relations,” and from a “behind the scenes powerbroker,” to “the loudmouth PR love child of Henry Rollins and Anthony Bourdain,” but doesn’t really believe any of it (except maybe the “Rowdy” Roddy Piper part). Hendrix is the Social Media Manager for the University of New Mexico and loves helping organizations and people tell the stories that are important to them. He is also an adjunct social media instructor at the University of New Mexico, and the Social Media Strategist for TEDxABQ. In the few minutes a week he calls "spare time," he relaxes with his wife and chases his dream to be a better photographer.

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