The Death Of “Death Of …” Posts

Just a quick post to get this off of my chest.

Public Relations... not dead

Advertising… not dead

RSS Technology… not dead

Newspapers… not dead, just evolving (the smart ones are)

OK, these things are not dead. Let’s all get over the fact that despite everyone’s best bet, they aren’t dead.

What might qualify as “dead”

  • Friendster
  • MySpace
  • Kirk Cameron as some kind of religious leader

Before we all jump on the easy linkbait stories about the death of RSS, or Public Relations, or JR Ewing, or whatever, let’s all take a step back and think about what ever is being touted as dead and if it’s really useless to business needs, instead of our needs.

That’s what should be an overarching theme in social media, business and public relations for 2011. Is there going to be a shift back from the “social media” expert to an incorporation of social media into your communications plan?

Author: Benson Hendrix

Benson Hendrix, APR has been called everything from a “social media zen warrior” to the ” ‘Rowdy’ Roddy Piper of Public Relations,” and from a “behind the scenes powerbroker,” to “the loudmouth PR love child of Henry Rollins and Anthony Bourdain,” but doesn’t really believe any of it (except maybe the “Rowdy” Roddy Piper part). Hendrix is the Social Media Manager for the University of New Mexico and loves helping organizations and people tell the stories that are important to them. He is also an adjunct social media instructor at the University of New Mexico, and the Social Media Strategist for TEDxABQ. In the few minutes a week he calls "spare time," he relaxes with his wife and chases his dream to be a better photographer.

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