When “Rallying Your Support” Goes So, So Wrong

"I love it when a plan comes together." - John "Hannibal" Smith (George Peppard), The A-Team "I love it more when it falls apart." - Yours Truly. The poor Washington NFL Team. Yesterday, someone at the Washington NFL team’s public relations office apparently decided that rallying the team’s fans against Senator Harry Reid and the…Read more When “Rallying Your Support” Goes So, So Wrong

When “The Best Camera” You Have Needs to be Better

(With a huge tip of the hat to Geoff Livingston's kick ass post from about a month ago looking at the same topic, it was a huge inspiration for me to finally finish and hit publish on this post. I don't want to take anything away from Geoff, you should read his post first then come…Read more When “The Best Camera” You Have Needs to be Better

Filling the “Perception Hole”

The “Perception Hole” or “Perception Gap” occurs when your organization begins developing a negative reputation about an issue and refusing to take the time to respond to the incoming attacks. This is a situation that many organizations, large and small, will have to deal with in the future if they haven't already. Especially in an…Read more Filling the “Perception Hole”

Making Your Community Relations Play

Community relations needs to be a large part of any overall communication campaign, whether you're working in politics, corporate PR, nonprofit or association communications. If you're going to be serious about community relations, you have to be involved in your community (online or offline) long before you actually need them. You're working to build up…Read more Making Your Community Relations Play

Using the Message Matrix in Communications – An Overview

Political season is well upon us in the United States (for my International readers, both of you, you might find this interesting as well) and one of the tried-and-true keys to developing a message in a political/issues campaign quickly is to use a message matrix. A message matrix lets you set up a grid and…Read more Using the Message Matrix in Communications – An Overview

The Two Most Powerful Words in Strategic Communications?

(Other than "Payment Received" 😉 ) Many, many moons ago, when I was svelter around the waist and with less gray in my beard, I wanted to be an EMT. (emergency medical technician... you know, a dude in an ambulance) My interest developed after taking a first responder class in college, and I wanted to…Read more The Two Most Powerful Words in Strategic Communications?