Filling the “Perception Hole”

The Black Hole at the Center of the Universe (public domain photo courtesy of the Smithsonian)
The Black Hole at the Center of the Universe (public domain photo courtesy of the Smithsonian)

The “Perception Hole” or “Perception Gap” occurs when your organization begins developing a negative reputation about an issue and refusing to take the time to respond to the incoming attacks. This is a situation that many organizations, large and small, will have to deal with in the future if they haven’t already. Especially in an online world where anyone with a Chromebook and a Smartphone can logically argue that they are a part of “The Media.”

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