Web Designer & Digital Media Strategist
I build digital experiences for higher education — from emergency migrations to full redesigns. Strategy first, design always.
Eight months into a multi-year overhaul of NMHU's primary web presence. Introduced audience and decision-based navigation, restructured a nearly flat URL architecture, built a searchable Program Finder, and integrated SearchStax site search and ReciteMe accessibility tools — all on WordPress with Divi.
Joined New Mexico Tech's redesign mid-project and drove the launch of a new OmniCMS site. Through intensive project management and workflow optimization, reduced content migration from 10 weeks to 5 — completing the equivalent of a full semester's work in half the time.
When a PHP 8.2 upgrade threatened to take NMHU's existing site offline, designed and executed an emergency migration to a new WordPress template — keeping the institution's digital presence live without interruption while laying the groundwork for the full redesign that followed.
Event coverage for Homecoming, Graduation, and major institutional moments across Instagram and Facebook — developing a consistent visual language for NMHU's social channels and building audience engagement through intentional image curation and storytelling.
It used to be said that 'Athletics programs are the front porch of a university.' But now it's a university's digital presence that's usually the first thing students and their families see. It's my job to make sure that presence is positive, secure, and up to date.
So I'm responsible for that first impression a student has for New Mexico Highlands. And with that responsibility I decided the website needed more than a fresh coat of paint. It needs to be stripped to the frame and rebuilt like a muscle car. I started working on that new look and feel to the website.
From content strategy to information architecture, web design to social media, if you're interested in working together, or if your institution needs a fresh set of eyes to look it over, I'm always happy to help. If you need a conference speaker or workshop leader, please feel free to reach out to me.