When “Rallying Your Support” Goes So, So Wrong

"I love it when a plan comes together." - John "Hannibal" Smith (George Peppard), The A-Team "I love it more when it falls apart." - Yours Truly. The poor Washington NFL Team. Yesterday, someone at the Washington NFL team’s public relations office apparently decided that rallying the team’s fans against Senator Harry Reid and the…Read more When “Rallying Your Support” Goes So, So Wrong

Filling the “Perception Hole”

The “Perception Hole” or “Perception Gap” occurs when your organization begins developing a negative reputation about an issue and refusing to take the time to respond to the incoming attacks. This is a situation that many organizations, large and small, will have to deal with in the future if they haven't already. Especially in an…Read more Filling the “Perception Hole”

Organizational Evangelism

(Or, “Darwin’s Bulldog 2.0”) Recently I’ve been talking with my friends about an idea that business guru Guy Kawasaki has been at the forefront of for many years, the idea of “product evangelism” or utilizing your biggest supporters to positively promote a product or organization (i.e. Apple’s iCabal). Following up on this thought, you should…Read more Organizational Evangelism

When Bloggers Attack – Swinging Back

I love working in social media – blogging, podcasting, video work, social networking and more.  All of them give you ample opportunity to interact with others. Sometime for good, and other times you'll find you or your organization getting blasted by a blogger, content creator or just a plain old curmudgeon. While many people in social…Read more When Bloggers Attack – Swinging Back