It turns out that Apple isn’t the only company who knows how to run a switcher campaign.

In the continuing aftermath of “Final-Gate,” Adobe is offering a 50% off deal for people looking to switch to their Premiere Pro CS 5.5 software or the entire Creative Suite 5.5 Production Premium package (with After Effects, Photoshop, Audition and other programs), hoping to land some of those Final Cut 7 users who are upset with the newly released version of Final Cut Pro X.  Adobe keeps stating that their video editing products can work with Final Cut Pro files, and are showcasing Premiere users who have already switched from Final Cut. It’ll be interesting to see if Adobe reports an increase in Premiere Pro or Production Premium in six months time.

For those interested in getting that 50% deal, go to Adobe’s Website and enter the Promo Code “SWITCH” when you order your products.