What’s Your Common Thread?

Earlier this month, my wife and I spent a relaxing week on honeymoon at Disney World in Orlando, Florida. One of the first things we noticed walking around the Magic Kingdom was the variety of languages floating through the air. Swedish, German, Spanish, Chinese – all bouncing around at the same time. (Not to mention the Disney program that allows college students from all over the world to work for Disney for a year – we met so many great people from around the globe that week)

What brought all of these people from locales all around the world to one place? Their love of Mickey and all things Disney. This place and what it represents to people around the world is a strong enough bond to bring together people who might not have much else in common. There are very few brands that can do this on a global level (Disney, Coca-Cola, the Pittsburgh Steelers, various religions, etc.).

But many more organizations have this potential, albeit on a more regionalized level. Whether it’s graduates from your school or university, sports fans, people who use your widget or follow your politics (if you’re a politician) there is a group of people who are passionate about being a part of a like-minded community.  Ask yourself, “what have we done to nurture this group? How can we engage and develop this burgeoning community?”

Author: Benson Hendrix

Benson Hendrix, APR has been called everything from a “social media zen warrior” to the ” ‘Rowdy’ Roddy Piper of Public Relations,” and from a “behind the scenes powerbroker,” to “the loudmouth PR love child of Henry Rollins and Anthony Bourdain,” but doesn’t really believe any of it (except maybe the “Rowdy” Roddy Piper part). Hendrix is the Social Media Manager for the University of New Mexico and loves helping organizations and people tell the stories that are important to them. He is also an adjunct social media instructor at the University of New Mexico, and the Social Media Strategist for TEDxABQ. In the few minutes a week he calls "spare time," he relaxes with his wife and chases his dream to be a better photographer.

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