(With a huge tip of the hat to Geoff Livingston's kick ass post from about a month ago looking at the same topic, it was a huge inspiration for me to finally finish and hit publish on this post. I don't want to take anything away from Geoff, you should read his post first then come…Read more When “The Best Camera” You Have Needs to be Better
Community relations needs to be a large part of any overall communication campaign, whether you're working in politics, corporate PR, nonprofit or association communications. If you're going to be serious about community relations, you have to be involved in your community (online or offline) long before you actually need them. You're working to build up…Read more Making Your Community Relations Play
If you are interested in social media, and learning how to get started or engage more in this burgeoning online media-sphere, then you have probably run across quite a few stories/blogpieces/ads pimping how “You Can Get 10,000 Twitter Followers in 30 Days!” or “You Too Can Become a Facebook Gawd!!1!!” and other such nonsense. To…Read more From the Archives – “Bigger Boobs Through Social Media?”
Are We Focusing Too Much on Blogger Relations? from Benson on Vimeo. Social media is more about social interaction and being online as another means of message distribution than it is about “blogger relations.” The more I think about this, the more I am convinced that we in public relations should not be focused as…Read more From the Archives – Another Take on “Blogger Relations”
Ok, this is a quick note to remember that social media should be primarily about the content you create and how it helps your organization to develop an audience. That’s one of the first questions you need to ask when you’re coming up with your social media strategy, where am I? Who in the hell…Read more From the Archives – How do you nurture your audience?
As ever in social media, there is an ongoing argument - this one about the importance, or non-importance, of Search Engine Optimization (SEO) in your social media efforts. Those on the "pro" side stating that without SEO you will never receive traffic to your Web site, and those on the "con" side countering that SEO…Read more SEO is a “Window,” not a Destination
It's easy to be lured into playing the numbers game in social media, or any kind of communications activity – basing your success on how many Facebook fans you have or how many people follow you on Twitter. These numbers tend to be arbitrary. Many times an organization will see a level of success with…Read more Playing the Numbers Game