Final Cut Pro X – Is This Finally Adobe’s Moment?

Recently, and to much early acclaim, Apple released the newest edition of their professional video editing market standard Final Cut Pro editing suite, Final Cut Pro X. A long needed update to the Final Cut product line, it was eagerly anticipated by video editors for what it might provide for the next generation of projects.

What editors got was, apparently, a steroid-ramped version of iMovie. Don’t get me wrong, iMovie is a nice little video program, and well worth the money you don’t have to spend to get it (when you get a Mac). To state that video geeks were upset is putting it mildly, with so many people complaining about the new product, and doing something really out of character for rabid Mac fans, rating the product one star on the Apple App Store. (a large number of ratings for this product are currently one star).  And no less a video blogging master, and Apple fan, than Robert Scoble has come out stating that heads need to roll for leaving out basics from Final Cut Pro X, such as removing the ability for multi-camera projects. (and the discussion on his blog has been lively, to say the least)

(As I’ve pointed out in the past, there are programs on the PC end that do what iMovie does – some take a little more work to get there, but you have a better editing experience (aka – they are a couple of steps above grandmaware). Primarily Sony’s Vegas Studio suite, and maybe Avid. But Vegas is only available on the Windows platform)

So where does Adobe fit into this?

Adobe’s Premiere Pro CS 5.5 is fairly comparable to Final Cut Pro, and has the added benefit of working on Mac and PC systems. As part of Adobe’s Production Premium Creative Suite, it comes bundled with After Effects, Adobe’s visual effects graphics program, Photoshop, a newly-revamped Adobe Audition audio editing software and many other programs.

Could Adobe fill in the gap now left open by Apple, who’s response to the Final Cut Pro X outcry has been, in typical Apple fashion, to state that

How dare you question the glowing Apple? You’ll take your Final Cut Pro X and like it, or you can stick with Final Cut Pro 7 for your old projects. For your questioning, you must purchase two Macbook Pros, an iPad and an Apple TV (for the hell of it). Now go forth and sin no more…

If Adobe’s smart, they’ll leap at the chance to point out how Premiere Pro will allow you to continue multi-camera projects and other details that Apple left out of Final Cut Pro X. Apple has left some wondering if they are willing to slow their support for the professional market, which they have done in the past, and if another company will step up to the plate and take advantage of this opening.

Author: Benson Hendrix

Benson Hendrix, APR has been called everything from a “social media zen warrior” to the ” ‘Rowdy’ Roddy Piper of Public Relations,” and from a “behind the scenes powerbroker,” to “the loudmouth PR love child of Henry Rollins and Anthony Bourdain,” but doesn’t really believe any of it (except maybe the “Rowdy” Roddy Piper part). Hendrix is the Social Media Manager for the University of New Mexico and loves helping organizations and people tell the stories that are important to them. He is also an adjunct social media instructor at the University of New Mexico, and the Social Media Strategist for TEDxABQ. In the few minutes a week he calls "spare time," he relaxes with his wife and chases his dream to be a better photographer.

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