It’s called “You”Tube for a reason

I was thinking about this post while giving a presentation in class this evening. We had an open ended assignment where each person presented on a topic related to the mass media. Being interested in online communications, I focused on Web communications by mass media outlets. That got me thinking about bloggers (which I wrapped up the presentation with) and how people in my profession should look at content creation vs. pitching to bloggers.

A lot of PR peeps are looking at how to pitch bloggers and other A-list social media mavens instead of working towards creating their own content.This is fine, but it’s as if the mindset of PR people around the globe continues to be:

“I’m in PR. I’m used to pitching people, sending stuff out. I must pitch the “media.” I’m not going to create my own content. I don’t shoot video, and sound like I gargled with rusty razor blades.”

Trust me I know where you’re coming from. I don’t have that creamy radio voice either and am more “Body by Buddha” than “Body by Jake.” Ya know what, that doesn’t matter. It’s all about authenticity. It’s about your company becoming the media outlet, instead of waiting for reporting from the media which may never come. It’s about PR person as civic journalist (or corporate journalist) than traditional “pitch man.”

(This also matters to you and your personal brand. You are your own Hollywood director. But wunder-dude Chris Brogan has a lot of great articles on this. I may give my own humble take later (but read Chris first))

Your company should become part of the conversation, not just treat bloggers/podcasters/et al as one more media outlet to just pitch to. Remember, it’s called “YOU”Tube for a reason. Use it to create your online brand, then your company will piggyback on the “you” brand (if you identify yourself as working for that company).  Then other bloggers might get interested in your product/organization.

And your first efforts don’t have to be Hollywood-esque. Just get some practice time in with your camera and some software. Here’s a little footage of me practicing around with my Flip Video Camera and the Sony Imagination Studio software. There’s also more relevant footage (PR wise) that I shot for work located here.

Turning Up the Voltage

I was reading Chris Brogan’s blog this afternoon (where anyone interested in getting better with social media should go) and found this post interesting.  Chris talks about ratcheting up your ability to get through information, especially when dealing with social media, faster and faster (think Ben Johnson on steroids, then crystal meth fast).

The problem starts up when you don’t know where to look for information.  Like me, sometimes I finally find out what’s going on only to turn around, write a brilliant masterpiece you have all come to know and love ( 😉 ), get something online and find out I’m still behind the curve.  It’s like the saying goes, sometimes you get the bear, and sometimes the bear gets you.  It’s just a matter of not getting caught off guard too often.  Two questions are, how can you get the information synthesized fast enough, and in this day and age of instant online media, how can you get faster?

P.S. Chris, if you have any ideas on staying up to speed, I’d love to hear them. 😉