… Sorry.  Can’t complete that statement, it’s copyrighted.

Looks like Apple has it’s sights set on Netflix for the online movie rental domain.  (Major Hat Tip to Ars Technica’s outstanding liveblog from the Macworld Keynote) Steve Jobs just announced (5 minutes ago) that iTunes users will be able to rent movies from almost all of (if not all of) the major studios.  You can rent them for $3-4 and have 30 days to start watching them (and 24 hours to finish watching them)

The interesting thing about this is the ability to transfer these movies to your iPod, or iPhone or what have you.  You can’t do that with the DVDs you rent from Netflix.  I don’t know if you can with the Netflix online rentals, because I haven’t tried that out yet.  That does send a shot over Netflix’s bow, because people (especially 20 and 30-somethings) like their mobile devices and having the ability to watch a rental on the go is a very strong appeal.  Netflix already changed their online rental policy to anticipate something from Apple, but I wonder what else they are going to do after this announcement.