Ladies and Gentlemen, Let's Get Ready To R…

… Sorry.  Can’t complete that statement, it’s copyrighted.

Looks like Apple has it’s sights set on Netflix for the online movie rental domain.  (Major Hat Tip to Ars Technica’s outstanding liveblog from the Macworld Keynote) Steve Jobs just announced (5 minutes ago) that iTunes users will be able to rent movies from almost all of (if not all of) the major studios.  You can rent them for $3-4 and have 30 days to start watching them (and 24 hours to finish watching them)

The interesting thing about this is the ability to transfer these movies to your iPod, or iPhone or what have you.  You can’t do that with the DVDs you rent from Netflix.  I don’t know if you can with the Netflix online rentals, because I haven’t tried that out yet.  That does send a shot over Netflix’s bow, because people (especially 20 and 30-somethings) like their mobile devices and having the ability to watch a rental on the go is a very strong appeal.  Netflix already changed their online rental policy to anticipate something from Apple, but I wonder what else they are going to do after this announcement.

Author: Benson Hendrix

Benson Hendrix, APR has been called everything from a “social media zen warrior” to the ” ‘Rowdy’ Roddy Piper of Public Relations,” and from a “behind the scenes powerbroker,” to “the loudmouth PR love child of Henry Rollins and Anthony Bourdain,” but doesn’t really believe any of it (except maybe the “Rowdy” Roddy Piper part). Hendrix is the Social Media Manager for the University of New Mexico and loves helping organizations and people tell the stories that are important to them. He is also an adjunct social media instructor at the University of New Mexico, and the Social Media Strategist for TEDxABQ. In the few minutes a week he calls "spare time," he relaxes with his wife and chases his dream to be a better photographer.

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