Tag: iPhoneography

Photography, Technology

Samsung. Imagelogging: Reimagined.

Posted on by Benson Hendrix

(Note: All images shot with Samsung Galaxy Note 8)

 

 

Recently, Samsung announced its newest flagship phone, the Samsung Galaxy s9 and s9+. For all of its laurels, people might be surprised to find out there is a phone function on the device. The s9 has been well-received by reviewers, especially for its latest camera upgrades. And if you look at Samsung’s S9 advertising campaign, the focus is on these upgrades. Which is great because people are using smartphone cameras at an ever increasing rate.

It also raises a question about Samsung reviving a previous digital marketing campaign. Let’s take the wayback machine back a few years, when Samsung was still making high-end cameras.

(What?? Samsung made high-end cameras?)

Yes they did, and from all reports they were solid contenders with other high-end mirrorless cameras, and other DSLRs from Canon, Nikon, and Pentax. But, alas, the market didn’t pick up on that until it was too late.

However, it looks like Samsung applied some of that camera research to their recent smartphone releases. Looking at reviews from the previous few Samsung phones, the tech world was blowing up with praise for them… (see what I did there, Samsung Note 7)

Before I go on, I’d like to point out that I switched to a Galaxy Note 8 from an iPhone 6s+ back in November, and by January I had decided to use it as my primary content creation tool for a while, putting aside my Fuji and Sony cameras. Continue reading →

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Creativity, social media

When “The Best Camera” You Have Needs to be Better

Posted on by Benson Hendrix

(With a huge tip of the hat to Geoff Livingston’s kick ass post from about a month ago looking at the same topic, it was a huge inspiration for me to finally finish and hit publish on this post. I don’t want to take anything away from Geoff, you should read his post first then come back. I’ll wait.)

A few years back, award-winning photographer/videographer/creative genius Chase Jarvis created a project called “The Best Camera is the One You Have With You.” It wasn’t just a project, it became a movement. In addition to the creative photography Jarvis showcased, it spawned a book and an iPhone app encouraging people to discover their own love of photography, and not be limited by the gear they did (or did not) have.

Continue reading →

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Game Changers, social media, Tech

Will the Smartphone Finally Replace the Flip camera?

Posted on by Benson Hendrix

(Update: Engadget is reporting that iPhone 4 will include Facebook Integration, and that includes direct video uploads to your Facebook account from your iPhone.)

This post started off as a Twitter conversation between me and my friend Ashley Gephart, the day that Apple announced their new iPhone 4. I had sent out a tweet asking what the impact of the iPhone would be on products like the Flip camera for PR types and non-profit communicators and she responded that most non-profits wouldn’t pay for something like this, and that a lot of non-profits still don’t get social media. While true, I think we were talking past each other, I was looking at how it would impact the Flip camera, while she was looking at the impact from non-profits, although I think more non-profits will get behind this when they hear about the benefits. (so point all of your non-profit peeps here for info and consulting 😉 )

The Flip camera has been the darling of many a PR person creating content for social media (especially if you read Ragan.com), and it’s a nice little basic video camera (which has, IMHO, been replaced by the Kodak Zi8 for better audio and the Sony Bloggie CM5’s superior optical zoom).

But with the introduction of the newest iPhone, Steve Jobs announced that the camera will be able to record 720p high definition video, in addition to taking pictures with the 5MP lens on the camera that you can upload to your company’s Web site, or Flickr account. In addition to this, the iPhone’s app store will finally carry an iPhone friendly version of iMovie – Apple’s grandma-ware version of video editing software.

Continue reading →

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