When “Rallying Your Support” Goes So, So Wrong

"I love it when a plan comes together." - John "Hannibal" Smith (George Peppard), The A-Team "I love it more when it falls apart." - Yours Truly. The poor Washington NFL Team. Yesterday, someone at the Washington NFL team’s public relations office apparently decided that rallying the team’s fans against Senator Harry Reid and the…Read more When “Rallying Your Support” Goes So, So Wrong

Using the Message Matrix in Communications – An Overview

Political season is well upon us in the United States (for my International readers, both of you, you might find this interesting as well) and one of the tried-and-true keys to developing a message in a political/issues campaign quickly is to use a message matrix. A message matrix lets you set up a grid and…Read more Using the Message Matrix in Communications – An Overview