The Bell Might Not Toll for Thee, Tribune

This report is in from the Santa Fe New Mexican – Doug Turner, CEO of DW Turner Strategic Communications and Tom Carroll, President of DW Turner – are making a bid to buy the Albuquerque Tribune.  If this is true, it would be a very interesting turn in the saga that has been the potential closing of the Albuquerque Tribune.  In full disclosure,  I have worked at DW Turner before, and have many friends currently working at the Tribune.  Doug and Tom are great people to work for, and they know how to run a dynamic company that is capable of changing in the ever fluctuating media landscape.

As I said in previous posts, anyone buying the Tribune would be faced with many possibilities and pitfalls – they would not have any income coming in from the Joint Operating Agreement, they would not have access to the Journal’s equipment or advertising and publishing staff, they would have to start from scratch.  That said, they would also be able to publish a morning paper, print on Sundays, switch design from a broadsheet design to a tabloid design and they could remain creative with their design and online content.  In fact, who knows what they could plan to do with the Tribune!  It could be something completely different than what any of us are thinking.
I’ve got to jet to bed – long days today and tomorrow – but I am looking forward to  the future of the Tribune and media in Albuquerque.  As I said earlier tonight on DCF, It’s going to be an exciting time!

Author: Benson Hendrix

Benson Hendrix, APR has been called everything from a “social media zen warrior” to the ” ‘Rowdy’ Roddy Piper of Public Relations,” and from a “behind the scenes powerbroker,” to “the loudmouth PR love child of Henry Rollins and Anthony Bourdain,” but doesn’t really believe any of it (except maybe the “Rowdy” Roddy Piper part). Hendrix is the Social Media Manager for the University of New Mexico and loves helping organizations and people tell the stories that are important to them. He is also an adjunct social media instructor at the University of New Mexico, and the Social Media Strategist for TEDxABQ. In the few minutes a week he calls "spare time," he relaxes with his wife and chases his dream to be a better photographer.

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