Why Flack?

Flack – A press agent; a publicist. (www.dictionary.com) (as they are usually called around a newsroom. Actually that’s probably one of the nicer things public relations peeps are called)

Flack – Someone whose job is to represent an organization and answer questions about it, especially when something bad has happened. (www.urbandictionary.com)

Why be a flack?

Or as my father called it, “A paid bullshit artist”.

Because despite all of the digs, and the fact that people don’t know what it is I do (heck, I know what I do for a living, but I have a hard time explaining it. How much “value” do I add to a client’s business? I work hard, come up with strategic plans and put together ads and work on media relations. But what do I add to a company? I’ll have to ponder that and get back to you…)

If I get the chance to work on a political campaign, then I’ll let you know what I can add to a campaign!

Author: Benson Hendrix

Benson Hendrix, APR has been called everything from a “social media zen warrior” to the ” ‘Rowdy’ Roddy Piper of Public Relations,” and from a “behind the scenes powerbroker,” to “the loudmouth PR love child of Henry Rollins and Anthony Bourdain,” but doesn’t really believe any of it (except maybe the “Rowdy” Roddy Piper part). Hendrix is the Social Media Manager for the University of New Mexico and loves helping organizations and people tell the stories that are important to them. He is also an adjunct social media instructor at the University of New Mexico, and the Social Media Strategist for TEDxABQ. In the few minutes a week he calls "spare time," he relaxes with his wife and chases his dream to be a better photographer.

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