Flack – A press agent; a publicist. (www.dictionary.com) (as they are usually called around a newsroom. Actually that’s probably one of the nicer things public relations peeps are called)
Flack – Someone whose job is to represent an organization and answer questions about it, especially when something bad has happened. (www.urbandictionary.com)
Why be a flack?
Or as my father called it, “A paid bullshit artist”.
Because despite all of the digs, and the fact that people don’t know what it is I do (heck, I know what I do for a living, but I have a hard time explaining it. How much “value” do I add to a client’s business? I work hard, come up with strategic plans and put together ads and work on media relations. But what do I add to a company? I’ll have to ponder that and get back to you…)
If I get the chance to work on a political campaign, then I’ll let you know what I can add to a campaign!