(Note: All images shot with Samsung Galaxy Note 8)

 

 

Recently, Samsung announced its newest flagship phone, the Samsung Galaxy s9 and s9+. For all of its laurels, people might be surprised to find out there is a phone function on the device. The s9 has been well-received by reviewers, especially for its latest camera upgrades. And if you look at Samsung’s S9 advertising campaign, the focus is on these upgrades. Which is great because people are using smartphone cameras at an ever increasing rate.

It also raises a question about Samsung reviving a previous digital marketing campaign. Let’s take the wayback machine back a few years, when Samsung was still making high-end cameras.

(What?? Samsung made high-end cameras?)

Yes they did, and from all reports they were solid contenders with other high-end mirrorless cameras, and other DSLRs from Canon, Nikon, and Pentax. But, alas, the market didn’t pick up on that until it was too late.

However, it looks like Samsung applied some of that camera research to their recent smartphone releases. Looking at reviews from the previous few Samsung phones, the tech world was blowing up with praise for them… (see what I did there, Samsung Note 7)

Before I go on, I’d like to point out that I switched to a Galaxy Note 8 from an iPhone 6s+ back in November, and by January I had decided to use it as my primary content creation tool for a while, putting aside my Fuji and Sony cameras. Continue reading →