public relations

Flacky Goodness

Finished reading this by CNET blogger Charles Cooper. He takes a look at how press releases, especially those that are stacked with easily searchable words, are showing up higher and higher in online searches. It’s a great story, I highly recommend giving it a once over when you have time.  One of the ideas I liked to mull throughout the article is the idea that the mainstream media is becoming increasingly marginalized, and how organizations can take advantage of that.

Cooper starts the article with a scenario familiar to many public relations professionals.

A few years back, representatives from the Industry Standard, Wired, and Upside were invited to a public-relations gathering to talk about how they decide what to cover. After they finished their prepared remarks, a young woman in the audience stood up to ask a question.

“You talk a lot about tricks and tips on what we should do,” she said. “But I’ve done all that and I still can’t get you to cover my clients.”

The reporter from Upside recognized the opening and rammed a Mack Truck right through it. “Ma’am,” he replied, “you need better clients.”

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