PR is not a four-letter word

Note: This is an edited transcript of a Google Wave exchange between Will Reichard of CrossCut Communications (http://will.crosscutcommunications.com) and Benson Hendrix, author of Net News 54 (https://bensonhendrix.com/about/), a blog about new media. It is being cross-posted on both sites. Several times in the last couple of years, we've been asked to present to budding communications…Read more PR is not a four-letter word