Starbucks Makes Coffee?

Who’da thought that?

Seriously, it’s interesting that Starbucks (a place where I can almost just deposit my paychecks to get the middleman out of the way) is shutting down their stores today for 3 hours to teach baristas how to make better coffee.  

This is a pretty decent PR move, since quite a few people have gone after Starbucks for having coffee that tastes a wee bit burnt.  (And then there is all of the anti-corporate stuff that people like to tag Starbucks with)  It’ll be interesting to see if their coffee changes much after this stunt.  (Although Dunkin Donuts has its own stunt going on)

Not that that will change my position, I still like Starbucks coffee, in addition to all of the other coffee places I go to (Moon’s, Satellite, etc).  But since I couldn’t function without caffeine maybe my palette isn’t as discerning. 


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Author: Benson Hendrix

Benson Hendrix, APR has been called everything from a “social media zen warrior” to the ” ‘Rowdy’ Roddy Piper of Public Relations,” and from a “behind the scenes powerbroker,” to “the loudmouth PR love child of Henry Rollins and Anthony Bourdain,” but doesn’t really believe any of it (except maybe the “Rowdy” Roddy Piper part). Hendrix is the Social Media Manager for the University of New Mexico and loves helping organizations and people tell the stories that are important to them. He is also an adjunct social media instructor at the University of New Mexico, and the Social Media Strategist for TEDxABQ. In the few minutes a week he calls "spare time," he relaxes with his wife and chases his dream to be a better photographer.

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