When “Rallying Your Support” Goes So, So Wrong

“I love it when a plan comes together.” – John “Hannibal” Smith (George Peppard), The A-Team “I love it more when it falls apart.” – Yours Truly. The poor Washington NFL Team. Yesterday, someone at the Washington NFL team’s public relations office apparently decided that rallying the team’s fans against Senator Harry Reid and the […]

Filling the “Perception Hole”

The Black Hole at the Center of the Universe (public domain photo courtesy of the Smithsonian)

The “Perception Hole” or “Perception Gap” occurs when your organization begins developing a negative reputation about an issue and refusing to take the time to respond to the incoming attacks. This is a situation that many organizations, large and small, will have to deal with in the future if they haven’t already. Especially in an […]

Making Your Community Relations Play

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Community relations needs to be a large part of any overall communication campaign, whether you’re working in politics, corporate PR, nonprofit or association communications. If you’re going to be serious about community relations, you have to be involved in your community (online or offline) long before you actually need them. You’re working to build up […]

Organizational Evangelism

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(Or, “Darwin’s Bulldog 2.0”) Recently I’ve been talking with my friends about an idea that business guru Guy Kawasaki has been at the forefront of for many years, the idea of “product evangelism” or utilizing your biggest supporters to positively promote a product or organization (i.e. Apple’s iCabal). Following up on this thought, you should […]

From the Archives – Another Take on "Blogger Relations"

Are We Focusing Too Much on Blogger Relations? from Benson on Vimeo. Social media is more about social interaction and being online as another means of message distribution than it is about “blogger relations.” The more I think about this, the more I am convinced that we in public relations should not be focused as […]

Using the Message Matrix in Communications – An Overview

A basic message matrix

Political season is well upon us in the United States (for my International readers, both of you, you might find this interesting as well) and one of the tried-and-true keys to developing a message in a political/issues campaign quickly is to use a message matrix. A message matrix lets you set up a grid and […]

The Two Most Powerful Words in Strategic Communications?

(Other than “Payment Received” 😉 ) Many, many moons ago, when I was svelter around the waist and with less gray in my beard, I wanted to be an EMT. (emergency medical technician… you know, a dude in an ambulance) My interest developed after taking a first responder class in college, and I wanted to […]