Archive for the ‘ blogging ’ Category

Another Take on “Blogger Relations”

Social media is more about social interaction and being online as another means of message distribution than it is about “blogger relations.” The more I think about this, the more I am convinced that we in public relations should not be focused as much on blogger relations in our social media planning and usage, we should [ READ MORE ]

Iron Chef – Social Media #3: “Who is your chef?” (Who represents your brand via social media?)

Why is a personal brand important for a company in social media? Because consumers don’t want to interact with a “company” or  “brand” they want to interact with the people behind a brand.  That’s why people won’t follow “Dell” because it’s a company, but they will follow Richard at Dell or Lionel at Dell because they give [ READ MORE ]

“Bigger Boobs Through Social Media?”

If you are interested in social media, and learning how to get started or engage more in this burgeoning online media-sphere, then you have probably run across quite a few stories/blogpieces/ads pimping how “You Can Get 10,000 Twitter Followers in 30 Days!” or “You Too Can Become a Facebook Gawd!!1!!” and other such nonsense.  To [ READ MORE ]

When Bloggers Attack – Swinging Back

I love working in social media – blogging, podcasting, video work, social networking and more.  All of them give you ample opportunity to interact with others. Sometime for good, and other times you’ll find you or your organization getting blasted by a blogger, content creator or just a plain old curmudgeon. While many people in social media, [ READ MORE ]

The Future of PR Firms?

Just a quick thought or two before crashing for the night. (hopefully they make sense) For a while I’ve been pondering the future of public relations and advertising/marketing firms in this new media world. (Why wait until now to share this with y’all? What can I say, I’m shy.) While many people have been [ READ MORE ]

It’s Twitterific! A lesson from ESPN

Today I was driving back to work from lunch with some of the members of the new NMPRSA board and listening to ESPN radio. The host of the show was talking about athletes who are on Twitter, and the potential of these athletes to “leak” confidential team information. (firings, new players, etc.) SEC fans [ READ MORE ]

Posting Social Media with the NM Independent

Speaking of blogs, you or your organization needs to have a “home base” for all of your social media efforts, someplace that (for lack of a better phrase) I call a “Grand Central You”. A place where people can go for all of the shiznit you have to share, and for that I recommend people use blogs[ READ MORE ]

Like it or not, bloggers are reporters too

One of my job duties, in addition to working on content creation (blogs, YouTube, etc) and writing stories for the university newsletter, is handling press calls.  I really like dealing with the press, especially out here because I get along with so many of them, including the local bloggers. I can hear some of your [ READ MORE ]

TechCrunch and Embargoes. What’s the problem?

I’ve been reading about Michael Arrington (the guru behind TechCrunch) and his decision to no longer honor embargoes asked for (demanded?) by PR professionals when certain stories are sent to TechCrunch.  This has apparently caused quite an uproar in certain quarters of the PR community, with comments flying back and forth on the post at [ READ MORE ]

Post #200, and a Blog-undrum…

I finally made it to post #200! To be honest, I thought I’d have gotten here a lot faster. My friend Mark beat me to it by a couple of months, and he writes amazing 3,000 word posts! I don’t know if my last 10 posts have totaled 3,000 words! I [ READ MORE ]