Comments on: The Future of PR Firms? http://bensonhendrix.com/2009/07/01/the-future-of-pr-firms/ William felt predisposed to liking Vimes, if only because of the types of enemies he made, but as far as he could see everything about the man could be prefaced by the word "badly," as in "-spoken," "-educated," and "-in need of a drink" - Terry Pratchett "The Truth" Wed, 11 Aug 2010 23:15:47 +0000 hourly 1 http://wordpress.com/ By: Iron Chef – Social Media « Net News 54 http://bensonhendrix.com/2009/07/01/the-future-of-pr-firms/#comment-568 Iron Chef – Social Media « Net News 54 Tue, 14 Jul 2009 07:03:31 +0000 http://netnews54.com/?p=530#comment-568 [...] peep should aim to make themselves redundant to your company when they are done training you.  As previously discussed, firms should take a serious look at content creation and how they can add that and other social [...] [...] peep should aim to make themselves redundant to your company when they are done training you.  As previously discussed, firms should take a serious look at content creation and how they can add that and other social [...]

]]> By: Benson http://bensonhendrix.com/2009/07/01/the-future-of-pr-firms/#comment-544 Benson Tue, 07 Jul 2009 05:50:29 +0000 http://netnews54.com/?p=530#comment-544 Hey Anne! I hope you had a great holiday weekend! You are preaching to the choir here, and I think we're all on the same page (how's that for a cliche mashup? :) ) I agree that social media needs to be part of every PR person's toolbox, but there are some elements of content creation that will require more time than I think some PR firms are willing to let associates have (things like creating and managing podcasts or online video for clients that don't have the time or ability to go beyond the foundation of social media - blogging, social networks/Twitter, etc.) That's where the social media peeps should come in - they should be able to work together as a team to create the content, but also work as part of the client team at a firm. I think, I'll ponder more on what you've said. :) Hey Anne!

I hope you had a great holiday weekend!

You are preaching to the choir here, and I think we’re all on the same page (how’s that for a cliche mashup? :) ) I agree that social media needs to be part of every PR person’s toolbox, but there are some elements of content creation that will require more time than I think some PR firms are willing to let associates have (things like creating and managing podcasts or online video for clients that don’t have the time or ability to go beyond the foundation of social media – blogging, social networks/Twitter, etc.) That’s where the social media peeps should come in – they should be able to work together as a team to create the content, but also work as part of the client team at a firm. I think, I’ll ponder more on what you’ve said. :)

]]> By: Benson http://bensonhendrix.com/2009/07/01/the-future-of-pr-firms/#comment-543 Benson Tue, 07 Jul 2009 05:34:30 +0000 http://netnews54.com/?p=530#comment-543 Hi David, My pleasure for the shout out. It's great that you guys are really kicking ass on content marketing! I hope that a lot more firms will start to follow through on not only adding social media to their toolbox, but being willing to take on the role of teacher and show clients how to use social media. On another note, are you having success with more PR agencies picking up on the importance of social media and partnering with y'all? Thanks for reading! B Hi David,

My pleasure for the shout out. It’s great that you guys are really kicking ass on content marketing! I hope that a lot more firms will start to follow through on not only adding social media to their toolbox, but being willing to take on the role of teacher and show clients how to use social media.

On another note, are you having success with more PR agencies picking up on the importance of social media and partnering with y’all?

Thanks for reading!

B

]]> By: Anne Monson http://bensonhendrix.com/2009/07/01/the-future-of-pr-firms/#comment-514 Anne Monson Sat, 04 Jul 2009 00:51:23 +0000 http://netnews54.com/?p=530#comment-514 Thanks for a great conversation, all. Let's not forget that pr is much more than a tweet, press release, a podcast or a newspaper article. Agencies have to - and always will - use a number of tactical tools in their toolbox. Social media is just one of those tools. I think that we pr animals would loose out if we advocated a separate social media team in our midst...what would happen to our "voice?" What would happen to the impact of various media working together to really make an impact on our key audience(s)? I think the pr team just needs to make room for the vital new player, social media, and understand and embrace its critical importance to our client's ability to engage their clients, customers and employees. Am I preaching to the choir? Happy weekend! Thanks for a great conversation, all. Let’s not forget that pr is much more than a tweet, press release, a podcast or a newspaper article. Agencies have to – and always will – use a number of tactical tools in their toolbox. Social media is just one of those tools.
I think that we pr animals would loose out if we advocated a separate social media team in our midst…what would happen to our “voice?” What would happen to the impact of various media working together to really make an impact on our key audience(s)?
I think the pr team just needs to make room for the vital new player, social media, and understand and embrace its critical importance to our client’s ability to engage their clients, customers and employees.
Am I preaching to the choir?
Happy weekend!

]]> By: David Alston http://bensonhendrix.com/2009/07/01/the-future-of-pr-firms/#comment-510 David Alston Fri, 03 Jul 2009 12:43:38 +0000 http://netnews54.com/?p=530#comment-510 The post was bang on Benson. In fact I was talking with an agency last night who's just starting to embrace social media and I covered many of the same points with them. In fact, to use another term Chris Brogan loves to say, we've been "eating our own dogfood" when it comes to content marketing and hope to do a lot more as well going forward. It's a "turn everything on it's head" kind of move for many firms but most of the time all of the skills they need to implement the shift are already on staff. Great stuff and thanks for the Radian6 shout out in the comments as well. Cheers. @davidalston Radian6 The post was bang on Benson. In fact I was talking with an agency last night who’s just starting to embrace social media and I covered many of the same points with them. In fact, to use another term Chris Brogan loves to say, we’ve been “eating our own dogfood” when it comes to content marketing and hope to do a lot more as well going forward. It’s a “turn everything on it’s head” kind of move for many firms but most of the time all of the skills they need to implement the shift are already on staff. Great stuff and thanks for the Radian6 shout out in the comments as well.

Cheers.
@davidalston
Radian6

]]> By: Gerges http://bensonhendrix.com/2009/07/01/the-future-of-pr-firms/#comment-507 Gerges Fri, 03 Jul 2009 04:16:11 +0000 http://netnews54.com/?p=530#comment-507 yes, yes, I don't know yet, thanks. yes, yes, I don’t know yet, thanks.

]]> By: Benson http://bensonhendrix.com/2009/07/01/the-future-of-pr-firms/#comment-506 Benson Fri, 03 Jul 2009 02:00:11 +0000 http://netnews54.com/?p=530#comment-506 Hey Gerges! That's interesting, I know you can't share too much on here, but are you finding a receptive audience? Do you think a firm should have a separate social media team that cranks out content and monitors the media? Would a partnership with a monitoring group like Radian6 fit for a place like yours? Feel free to cannibalize any of my ideas if they will help you out! Hey Gerges! That’s interesting, I know you can’t share too much on here, but are you finding a receptive audience? Do you think a firm should have a separate social media team that cranks out content and monitors the media? Would a partnership with a monitoring group like Radian6 fit for a place like yours? Feel free to cannibalize any of my ideas if they will help you out!

]]> By: Gerges http://bensonhendrix.com/2009/07/01/the-future-of-pr-firms/#comment-505 Gerges Thu, 02 Jul 2009 20:42:26 +0000 http://netnews54.com/?p=530#comment-505 Dude, I've been talking about this inhouse, great post, very insightful. thanks. Dude,
I’ve been talking about this inhouse, great post, very insightful. thanks.

]]> By: Benson http://bensonhendrix.com/2009/07/01/the-future-of-pr-firms/#comment-503 Benson Thu, 02 Jul 2009 19:30:41 +0000 http://netnews54.com/?p=530#comment-503 Thanks Will! I picked up quite a bit from that talk. It was just the kick in the butt I needed to write this. I love the term "Trust Agent," you're right - PR, Marketing and Advertising do have too much of a stigma attached to them. I can't wait for Chris Brogan's book to come out, it'll be at the top of my list. In fact, the relationship an agent has with their clients can be a benefit since you're open about it (and no one can blame you for making a living) and keeping your "pitching" (for lack of a better word) between your firm and the news outlets/other agents you trust will be more and more important as these relationships develop. (whether through online/digital or analog means) Thanks Will! I picked up quite a bit from that talk. It was just the kick in the butt I needed to write this.

I love the term “Trust Agent,” you’re right – PR, Marketing and Advertising do have too much of a stigma attached to them. I can’t wait for Chris Brogan’s book to come out, it’ll be at the top of my list.

In fact, the relationship an agent has with their clients can be a benefit since you’re open about it (and no one can blame you for making a living) and keeping your “pitching” (for lack of a better word) between your firm and the news outlets/other agents you trust will be more and more important as these relationships develop. (whether through online/digital or analog means)

]]> By: The Future of PR Firms? « Net News 54 « Technoagita http://bensonhendrix.com/2009/07/01/the-future-of-pr-firms/#comment-502 The Future of PR Firms? « Net News 54 « Technoagita Thu, 02 Jul 2009 17:09:19 +0000 http://netnews54.com/?p=530#comment-502 [...] http://netnews54.com/2009/07/01/the-future-of-pr-firms [...] [...] http://netnews54.com/2009/07/01/the-future-of-pr-firms [...]

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